Companies that want our business, politicians who want our vote, bands who want us to hear them play – all these groups and many more are constantly trying to sell themselves to the everyday people walking to the office. We live in a world that is filled with things vying for our attention. This international standard scale is particularly useful, as it makes enlarging or shrinking an image (for posters of assorted sizes) simple and intuitive as opposed to imperial paper sizes which are used more typically in fine arts, specifically for watercolour paintings. The most common poster sizes you see in the UK are A2 and A3, though sometimes you’ll also see smaller A4-sized posters in your school or coffee shop. In the UK, many printers use the ISO 216 A scale, which is based on a very simple principle: each progressive paper type should be half the size of the one before it. Poster size dimensions are the measurements of the page on which you print your poster.
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